Acquiring Surphace

Surphace_logo Today we (=Outbrain) announced the acquisition of Surphace from AOL. This is a big step for us, and obviously – its our first acquisition ever. I’ve been wanting to do this for quite a while, but now finally all the pieces fell in place and we could get the acquisition deal done.

I’ve already heard a bunch of speculations on why we did this deal, but at the end of the day it’s fairly simple and straightforward. Our mission with Outbrain is to present as many readers with links to interesting content. We see this as an important thing to do for de-polluting the web from all the crappy interruption advertising we see all over the place (and obviously we believe this is good business too!… :-). Our service has proved itself on practically every publisher that has used it to date, and so now is the time to deploy it on a much bigger scale and improve the user experience for many new readers.

I wrote about the specific reasons we acquired Surphace here. Ultimately, it’s about establishing a clear leader in the content discovery space, and providing a better service to readers and our partner publishers.

More coverage on the Surphace blog, All Things D, VC Cafe and PaidContent. Press release here.

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